LOCATION : GEORGIA
CLIENT NAME: BOBBY KELSCH

 

I partnered with Semper Suave Beard Co. to create a full brand identity package that is straight to the point. We left out all the bullshit ingredients for a badass look and feel. Their target audience is Veterans that stand under God to serve his people and protect the beard.  My goal was to craft an authentic, but manly brand that not only stands out but also stands for no bullshit ingredients with a suave approach.

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Drawing inspiration from the world of discipline, bravery and suave beards, I included some meticulously hand-drawn illustrations of an eagle mascot with a few different personalities to attract just the right beards infusing each element with a playful charm. The contrasting palette of America coupled with vibrant pops of gold and bronze tones, creates a visual symphony that captures attention and leaves a lasting impression.